The ABC’s Gruen show discussing the market demand for water; by positioning it as a healthy alternative to soft drinks, it increases market demand. Advertising shifts market demand; consumers are willing to purchase more of it at a higher price.
This is an advertisement for Uber Eats ran during the 2026 World Cup. It shows Gordon Ramsey delivering food as people are busy in the kitchen whilst key World Cup football (soccer) action takes place. The opportunity cost of cooking food is missing a goal or key play.
When Taylor Swift came to Australia in 2024 some fans went to great lengths to secure tickets, whilst others were happy paying for tickets seating them behind a concrete pillar. This clip is a great one to highlight how consumers aren’t always rational, there is limited supply of concert tickets far outstripped by demand and the opportunity costs differ (e.g. a parent not wanting to face their 12-year-old daughter being upset or another Swifty calling in sick so they could line up to try to buy tickets).
This short clip released in September 2026 highlights how Australia’s homegrown population growth has decreased from the high’s of the baby boomer years (3.5 kids per female) to now (less than 2.1 kids per female – replacement rate). A good way to discuss labour participation rates now and in the future and the role of migration.
This ABC News clip by Alan Kohler discusses ways to increase housing supply in Australia through prefabricated homes made from concrete. It can also be used to discuss production externalities.